Patagonia has just launched it's newest initiative, "20 Million and Change" a fund to help start-ups who follow the Patagonia philosophy of using business to benefit the planet. They have decided to reach beyond the framework of apparel and the outdoor industry. By providing funding to other start-up companies, Patagonia will be able to reach more people and help the environment even more.
Being environmentally conscious is an important ideal for them. Patagonia was one of the founding members of the Sustainable Apparel Coalition, along with some of the other biggest names in apparel. The Coalition's goal is to have "an apparel industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities".
For 30 years, Patagonia has donated 1% of it's sales to grassroots environmental organizations. Since the program began, they have given over $49 million in grants and in-kind donations to more than 1,000 organizations. We're happy to hear that they've taken it one step further with "20 Million and Change" and can't wait to hear about the new start-ups they fund!
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